Numerous institutions in Nigeria offer marketing as a course in their undergraduate business administration or social science programs. Some universities also offer it as a master’s degree program. Consumer behavior, market research, advertising, sales and distribution management, and strategic marketing are frequently covered in the curriculum.
Additionally, branding, digital marketing, and worldwide marketing are taught to students. In order to obtain actual experience in the area, they can also take part in internships and other experiential learning opportunities like case studies and projects.
In this article, we would be looking at the best WAEC subjects’ combination to study Marketing in the university.
Marketing as a Profession in Nigeria
The creation and promotion of goods or services to prospective customers constitute the profession of marketing. Marketing specialists may operate in a range of sectors in Nigeria, such as consumer goods, pharmaceuticals, technology, and more. They might be in charge of things like market research, product development, public relations and advertising, sales, and customer support. In Nigeria, a degree in marketing, business, or a closely related discipline is often required, in addition to prior work experience in the field.
Marketing as a Course to Study
Marketing is a study of the process of promoting products or services to potential customers. It is a dynamic and ever-changing field that requires professionals to stay current on the latest trends and technologies.
Consumer behavior, market research, advertising, public relations, product development, and sales are common subjects covered in marketing programs. In addition, students may learn about digital marketing, e-commerce, brand management, and other important topics. The course will also cover a variety of business topics such as finance, accounting, management, and economics.
One of the most important advantages of studying marketing is that it provides students with a diverse set of skills that can be applied to a wide range of industries. Marketing professionals can work in a variety of industries, including consumer goods, technology, and healthcare. They may also work for large corporations, small businesses, or as independent contractors.
Students in marketing will also learn how to conduct market research, which is critical for understanding consumer needs and preferences. This research aids in the identification of target market segments and the development of effective marketing strategies. They will also be introduced to various types of advertising and promotion, such as digital marketing, social media, and public relations.
Students will also learn about product development and branding. Understanding how to create, price, and package products to appeal to specific market segments is part of this. They will also learn the significance of branding and how to create and sustain a strong brand image.
The ability to think creatively and strategically is one of the most important aspects of marketing. Marketing students will gain these abilities as they learn to analyze data and make sound decisions. They will also learn how to create and implement marketing plans, as well as how to assess the effectiveness of their marketing efforts.
Marketing is a difficult but rewarding profession. It necessitates a blend of creativity and analytical thinking, as well as an understanding of the needs and preferences of various market segments. Marketing professionals are critical in assisting businesses and organizations in connecting with their customers, increasing brand awareness, and driving sales. With the growing importance of digital marketing and e-commerce, demand for marketing professionals is expected to rise in the coming years.
Marketing is a broad field with numerous opportunities for advancement both in Nigeria and globally. Marketing graduates can work in a variety of fields, including advertising, digital marketing, market research, public relations, sales, and brand management. They may also go on to earn advanced degrees in marketing or related fields like business administration or management.
WAEC Subjects Combination for Marketing
The approved WAEC subjects’ combination for Marketing include subjects such as.
- three of the following, Economics, Accounting, Business Studies, Government and Geography
That means for your chances to get admission into an institution that offers Marketing, one has to make sure in WAEC that he/she gets at least a C6 in English, Mathematics, and three of the following: Economics, Accounting, Business Studies, Government and Geography. Other additional subjects that the candidate can write include Biology, Government, Yoruba, Commerce, Hausa, Civic Education, Igbo, Accounting, and others.
The following JAMB subjects are required for Marketing: (1) Economics, (2) Mathematics, and (1) other Social Science subjects are required. The Jamb cut-off mark for this subject is 180, but students should aim for 200 to increase chances of being admitted.
The Marketing syllabus at the Senior Secondary School level in Nigeria is designed to assess candidates’ fundamental marketing knowledge.